Walking Track Media

Multi Channel B2B and B2C Cloud Ecommerce Solutions

More than 10 years experience helping Australian businesses of all sizes succeed online with our Cloud Software.

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Who We Are

We are an Australian Software Development Company specialising in Magento, Wordpress, Digital Marketing and Cloud Software that connects ERP Systems and Online Components through a Multi Channel Environment.

Our team has been building Cloud Software coupled with Magento, Wordpress and Shopify integrations for the last 10 years. Our focus shifts between Web Components to Digital Marketing to Hosting based on our clients needs.

We are located in Melbourne but travel to all parts of Australia (based on Covid restrictions). We love to get first hand experience with the service and products you sell and become part of your team for the long term. We believe we're the robust tech geeks that you need to excel in the fast moving online environment.

Our Core Values


Knowledge is the key to success in the online world and our team members love to learn each and every day.


Our work lives are exciting and enjoyable due to our own ambitious goals and our clients continually challenging tasks.


We're proud to build innovative software whilst providing services that help our clients achieve their goals.


- Our first website back in the day when custom editing HTML files was the norm.

- Joomla development begins which was our choice CMS back in the day.

- Our first custom built framework using Data Objects in PHP which has been a foundation for how we code until this day.

- Wordpress development takes over from Joomla which was our new favourite CMS system.

- Crystal Web Designs, our first Registered Company is born as we were growing too large.

- Magento 1 Commerce commences with over 50 custom in house built Magento Extensions over the following 5 years.

- Ebay reverse connector allowing the editing of products in ebay with full syncing over to Magento 1.

- Hosting system including website hosting, email hosting, domain management all connecting with our internal systems and accounting package.

- Custom built project management system allowing the tracking of all our daily tasks.

- Custom built helpdesk system making our processes and communication with clients extremely efficient.

- Headless Magento 1 Commerce system enabling the separation of Magento 1 and the website frontend.

- Headless Shopify, Wordpress, Bigcommerce development begins.

- Retail Express to Magento 2 Connector syncing products, customers, orders and more.

- Rebuild of all our systems with a new Framework that will be the catalyst for all new programs over the coming decade.

- An exciting new year...

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